Spot the Gorilla

There is an experiment, well known to psychologists and anyone with an MBA, called a ‘selective attention test’. The basics of the test, originally run by Daniel Simons and Christopher Chabris, are that you watch a video clip of some people passing a basketball and you have to count how many times the players wearing white pass the basketball. During the test, a person dressed in a gorilla suit makes an appearance, walking directly across the frame, beats their chest and then exits the scene....

July 11, 2020 · 2 min read · 323 words