Patagonia Traditional CSR, Strategic CSR or CSV

ICON_PLACEHOLDEREstimated reading time: 12 minutes

Yvon Chouinard, founder of Patagonia, is a self-described ‘dirtbag’ whose company employs people with a ‘love of wild and beautiful places,’ a love which ‘demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet.’ This mission stems from a realization by Chouinard that his company was in part responsible for the overconsumption he so reviled. But unlike much hyperbole surrounding businesses with a desire to implement CSR (Corporate Social Responsibility), Chouinard’s commitment was make or break: ‘They say if you want to be a samurai, you can’t be afraid of dying, and as soon as you flinch, you get your head cut off. I’m not afraid of losing this business.’

Read more

The Lions Roar

I like to start my mornings with a sweet cup of Lady Grey and a saunter through the feeds and podcasts of my favorite blogs and news channels, keeping in touch with the third of my life I am unconsciousness. No, this is not a confession to over indulgence in Vodka; rather a glancing reference to that ever-present necessity of life: sleep. Though at times sleep is more than a necessity, crave as I do the dreams which may come; hemmed in as we all are by bills, commitments and shouts from our lords and masters, slumber can be most welcome. Yet upon waking it often seems as though I have fallen down one of Lewis Carroll’s rabbit holes; the events which unfold before me appearing more surreal than a Dali inspired fantasy.

Read more