FranklinCovey’s Leading at the Speed of Trust offers helpful tools but oversimplifies trust. A satisficing approach—grounded in practical action and shaped by culture and relationships—builds trust iteratively, supporting resilient, sustainable leadership.
Trust underpins leadership and shared purpose. FranklinCovey frames trust as measurable through behaviours like integrity and capability, boosting speed and lowering costs. Yet trust endures only when leaders also attend to relational and contextual realities.
So long as we keep our heads while all around are loosing theirs, never dwelling too long on exaggerated threats, we are in a position to muddle through.
