Thanks to all those who provided feedback on yesterday’s musing. The general consensus is that the ‘drop’ in readership is a result of my posts no longer being syndicated on read write.as. As a short term fix, I have linked my Ghost blog with Write.as to see if the reading statistics tick up again. If so, the experiment will have proved the hypothesis. Or more properly, it will not disprove the hypothesis.
Assuming I have a working assumption, next step is how best to manage this long term. Does it mean using write.as for my article creation platform and leaving it to cross post to Ghost? It also raises questions about cross posting to other platforms such as Medium, WordPress.com and other communities which are the natural hunting ground of avid readers. Perhaps the solution is to find a way to cross post to a number of key environments? But it would be best to do this automatically as the idea of manually posting to a series of platforms seems unnecessary in this age of automation.
Clearly some research is needed for the most efficient way to manage the process. Have you found a solution to this conundrum? Any suggested reading material or implementations would be appreciated.
Good night and good luck.