True strategy requires deep analysis, clear choices, alignment, and continuous learning. Leaders must avoid vague goals and instead create actionable, coherent plans that drive real value and competitive advantage in a complex business environment. A case study of IKEA shows how this approached was
In business, not all 'strategies' are true strategies; many are just vague platitudes offering little guidance. True strategies are specific, actionable, and aligned with organisational goals, enabling effective decision-making and success. Avoiding platitudes requires rigorous analysis, clear choic
Although we cannot know what tomorrow brings, we can use a pattern recognition approach to lower risk and devise stronger strategies. This is because while it is nearly impossible for
The OODA Loop, developed by John Boyd, emphasises observing, orientating, deciding, and acting to make effective decisions rapidly. It challenges traditional conflict models and highlights the importance of agility and
