Why Trust Matters More Than Data in Decision-Making
Facts are mute; their power depends on the credibility of those who present them. In organisations, trust shapes whether reports persuade or vanish into doubt. Reason often follows allegiance, not evidence, making ethos decisive. To improve decisions, leaders must treat trust as capital and judgment
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Selection precedes analysis; the scarce executive skill in an era of cheap generation is deciding what does not deserve to shape judgement.
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