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Strategy

On strategy as decision under constraint—and its frequent collapse into platitude.

38 essays

6 Jul 2026

The Price of Everything

The demand to measure the return on our ethics is not a problem to be solved but a symptom to be read. On why pricing virtue corrupts it—and why a firm that can measure the return on its integrity has already begun to spend it.

The Commons 6 min read
29 Jun 2026

The Trouble Was Never the IdeaOpinion

Generative AI has made plausible ideas nearly free, and a fashionable argument says this changes everything. It doesn't. Ideas were never scarce—judgement was, and remains so. On Grub Street at industrial scale, AI slop, and the only mile that was ever hard.

Free to read 5 min read
25 May 2026

The Permanent Pilot

Part II of a IV part series: twenty-five per cent of organisations have moved AI experiments into production after nine years of trying. Fifty-four per cent expect to within three to six months—a prediction that has appeared in every major survey for nearly a decade.

The Commons 7 min read
11 May 2026

Move Slow and Fix Things

The disruption industry treats breaking things as proof of seriousness. Edmund Burke—reformer, not reactionary—offered a corrective two centuries ago: most transformation programmes destroy more than they build. The best leaders renovate, not demolish.

The Commons 7 min read
10 Mar 2026

How to Build a Polarity Map

Polarity mapping turns vague “both/and” thinking into a disciplined method. When leaders can map the upsides and downsides of competing poles, identify early warning signs, and design actions that sustain the benefits of each without tipping into failure, they build stronger organisations.

The Commons 8 min read
29 Jun 2025

Strategic People Architecture

Most organisations obsess over 10-year business strategies but forget to plan for the people who'll deliver them. Strategic people architecture fixes that. It institutionalises structured chance-giving, succession scaffolding, and developmental stretch—ensuring talent is grown, not guessed at. Done

Free to read 6 min read
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